The financial services company may be offering tuition reimbursement to their employees who work as financial advisors and not their administrative assistance based on the relevant coursework that could benefit the employer through the employee increasing their skills and knowledge as it relates to their specific job requirements. It could be that the administrative assistance coursework does not directly relate to their job. It is possible that in offering some employees tuition reimbursement there are conditions that they may have to meet such as obtaining a degree or coursework in a specific program as it directly relates to their job.